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Friday, March 11, 2011

Chapter 8-- E-Commerce and Web 2.0

E-commerce is the buying and selling of goods and services over public and private computer networks.
Merchant companies take title to the goods they sell. They buy goods and resell the,.
Non-merchant companies arrange for the purchase and sale of goods without ever owning or taking title to those goods.
Business-to-consumer e-commerce(B2C) concerns sales between supplier and a retail customer(the consumer).
Business-to-business e-commerce(B2B)- refers to sales between companies.
Business-to government e-commerce(B2G) refers to sales between companies and governmental organizations.
E-commerce auctions match buyers and sellers by using an e-commerce version of a standard auction.
Clearinghouses- Provides goods and services at a stated price and arrange for the delivery of the goods, but they never take title.
Electronic exchange- matches buyers and sellers; the business process is similar to that of a stock exchange.
Disintermediation-is the elimination of middle layers of distributors and suppliers.
Price Elasticity measures the amount that demand rises or falls with changes in price.
Companies need to consider the following economic factors:
1. Channel Conflict
2.Price Conflict
3.Logistics expense
4. Customer-Service expense
Hypertext transfer protocol(HTTP)-communication between the user and server computers
A webpage is a document coded in one of the standard page markup languages, that is transmitted using HTTP.
Web servers- are programs that run on a server tier computer and that manage Http traffic by sending and receiving web pages to and from clients.
A browser is a computer program on the client computer that processes web pages.
A commerce server is an application program that runs on a server tier computer.
Hypertext Markup Language(HTML)- is the most common language for defining the structure and layout of web pages.
An HTML tag is a notation used to define a data element for display or other purposes.
Hyperlinks are pointers to other web pages.
Attribute- is a variable used to provide properties about a tag.
A supply chain is a network of organizations and facilities that transforms raw materials into products delivered to customers.
Supply chain profitability is the difference between the sum of the revenue generated by the supply chain and the sum of the costs that all organizations in the supply chain incur to obtain that revenue.
Bullwhip effect is a phenomenon in which the variability in the size and timing of order increases at each stage up the supply chain,from customer to supplier.
Web 2.0-refers to a loose grouping of capabilities,technologies,business models, and philosophies.
Beta program- is a pre-lease version of software that is used for testing;it becomes obsolete when the final version is released.
In a social networking group is an association of SN members related to a particular topic,event,activity, or other collective interest.
A social networking application-is a computer program that interacts with and processes information in a social network.
Crowdsourcing- is the process by which organizations involve their users in the design and marketing of their products.


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